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TV Marketing Campaign AbbreviationsBy now you’ve most likely seen the racy Gossip Girl ad campaign displayed to the right. Conservative watchdogs barked like mad when the campaign first appeared in magazines and on bus stops nationwide. How dare the show allude to the fact that kids have sex! Like, WTF? And use an obnoxious code language only understandable by those under 18 (and who are totes lazy idiots)! ROTFLMAO, for real!

Teens, on the other hand, loved them. This is their world: high sexual drama and hyper-creative language creation. The ads perfectly encapsulates everything that makes the show attractive to young viewers: pretty people with pretty problems texting each other on pretty cell phones.

The controversial (and grammatically challenged) ads are already proving valuable. The show has already been picked up for another season. Gossip Girl is so insanely popular amongst the cyber set that The CW has stopped letting people view episodes online in an attempt to force them to watch the live shows. Faux-GG’s are popping up everywhere (we might be a stolen WiFi connection away from the return of Hard Harry); hell, Gawker practically owes their Google Page Rank to the massive number of random NYC’ers fanatically texting in celebrity encounters. Obviously, this trend is not going away.

Since Hollywood is nothing if not derivative, it’s only a matter of time before other primetime shows begin cannibalizing the Gossip Girl-created abbrevation marketing technique. In fact, I can picture those ads right now…

Other TV Shows Trying the Abbreviation Marketing Campaign:

TV Marketing Campaign AbbreviationsTV Marketing Campaign Abbreviations

TV Marketing Campaign AbbreviationsTV Marketing Campaign Abbreviations

TV Marketing Campaign AbbreviationsTV Marketing Campaign Abbreviations

TV Marketing Campaign AbbreviationsTV Marketing Campaign Abbreviations

TV Marketing Campaign Abbreviations

Key:

  1. SSDD = Same Shit, Different Day
  2. GAL = Get A Life
  3. BED = Big Evil Grin
  4. 404 = Error
  5. WTF = What The Fuck
  6. ^5 = High Five!
  7. TGIF = Thank God It’s Friday
  8. TOY = Thinking Of You
  9. WGARA = Who Gives A Rat’s Ass
  10. Bangarang!

    Watch the video before you read on!

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    Steven Spielberg - My Blog Is Better Than Your BlogMy power is more powerful than your power.

    Will Ferrell - My Blog Is Better Than Your BlogMy funny is funnier.

    Renee Zellweger - My Blog Is Better Than Your BlogI’m Scrunchy Von Scrunch Scrunch

    Keanu Reeves - My Blog Is Better Than Your BlogMy whoa is better than your whoa.

    Matthew Mcconaughey - My Blog Is Better Than Your BlogL-I-V-I-N!

    Hilary Swank - My Blog Is Better Than Your BlogMy manly is more manly than your manly.

    Britney Spears - My Blog Is Better Than Your BlogMy talent is funnsmartandgreat.

    Paris Hilton - My Blog Is Better Than Your BlogI’m already my prepping my next reality show.

    Lost - My Blog Is Better Than Your BlogMy TV show is more confusing.

    Megan Fox - My Blog Is Better Than Your BlogI’m hotter.

    Katherine Heigl - My Blog Is Better Than Your BlogI’m more annoying.

    Cuba Gooding Jr. - My Blog Is Better Than Your BlogYour Oscar speech isn’t very good.

    Tom Cruise - My Blog Is Better Than Your BlogMy batshit crazy is crazier than your batshit crazy.

    Scarlett Johansson - My Blog Is Better Than Your BlogYour cleavage owes my cleavage $20 bucks.

    Will Smith - My Blog Is Better Than Your BlogMy jiggy smells like baby wipes.

    Terrence Howard - My Blog Is Better Than Your BlogBaby wipes?

    David Archuleta - My Blog Is Better Than Your BlogMy better.

    Owen Wilson - My Blog Is Better Than Your BlogMy better.

    Rachel McAdams - My Blog Is Better Than Your BlogIs better than your better.

    George Clooney - My Blog Is Better Than Your BlogMy better is better than your better.

    The Jay - My Blog Is Better Than Your BlogThank you very much for coming.

    TheJay.com SPARQ Training.

    Just Bangarang It!

    A little Lost-spoofage from my boys at Ravenstake to get you in the mood for the Lost Season 4 Premiere:

    Vader is actually perfect as a villain for this show. He has a huge bad daddy complex, becomes less menacing as time goes on, can easily perform a one thousand yard stare, totally believes in things that don’t make any sense (hello, the Force!), and is, under the mask, actually a really annoying guy. He’s like Ben, but with breathing problems, a lightsaber and a much higher midichlorian count.

    I’m sure once Lucas sees this he’s gonna put out a Revenge of the Sith Special Edition where Anakin brings Obi-Wan to see the Emperor in a shack on Degobah, only the Emperor is INVISIBLE!!! Mace Windu will still be a complete bitch, though. That won’t change.

    (Btdub, isn’t “I Find Your Lack Of Faith Disturbing” the absolute BEST title for a post about Lost? Damn I’m creative! Holla atcha boy!)

    Bangarang!

    Friday Night LightsA most unexpected silver lining has developed from the interminable WGA Writer’s Strike. Variety is reporting that Friday Night Lights (my current fav show), is seeing a much-needed boost in the ratings and is close to a third season renewal. With nothing else on TV besides a bunch of musclemen in spandex running around whomping on civilians and waiting for Hulk Hogan to start making good with the No Holds Barred set stories, and the curious sensation that the brand new Law & Order episodes on NBC are merely the same ones you’ve watched over and over again on TNT, USA, TBS and A&E except now Jesse Martin looks a little more Orbach-ianly craggly and Elton from Clueless gets to suck and blow crazy criminals instead of crazy Brittany Murphy, America has finally come to their senses and realized that FNL is the greatest collection of televisional awesomeness since POTUS got into a bike crash and Rob Lowe meta-boned a pro on the pilot for The West Wing.

    So for maybe the first time in forever, a poorly-rated critical darling is actually being given a chance by discerning viewers (Somewhere in the world, the Bluth family is collectively shedding a self-absorbed tear – and probably doing the chicken dance at Michael). Thanks to a move away from its first season timeslot amidst the heavy commercial hitters of Wednesday nights and into the barren wasteland of Moonlight and Women’s Murder Club suckage, FNL is now the No.1 show in its 9pm time period with viewers 18-34 (the most coveted of demos). Surging DVR viewing of FNL by people that actually have lives on Friday nights and wait till Sunday to ignore Brothers & Sisters and lock their doors to “enjoy” seeing Minka Kelly, Taylor Kitsch, Connie Britton, Kyle Chandler and Aimee Teagarden make up the prettiest cast of pretty people in the history of hotness, boosts the ratings of the show another 18%.

    Friday Night Lights

    Other boons to the show are that it has the most affluent viewers of any primetime drama, the show costs half a million less per episode to make than most network hour-long’s, and also, the small bit about the show being utterly effing amazing. And thankfully, because the production of the show is as ninja as the final product, there are still 4 more episodes left to air. Plenty of opportunities to hook new viewers and keep them coming back (and maybe go back and buy the revelatory 1st season on DVD).

    Friday Night LightsAll this leads to the most improbable result of primetime TV shutting down and ruining entertainment: Friday Night Lights will get a third season renewal. FNL fanatics were amazed the show even made it to season two! And with this season stepping away from the complex emotional plots of season one and into the cloying soap opera histrionics that are required of a hipster indie network drama desperate for a mainstream audience (Threesomes in Mexico! Tyra and Landry kill a guy and dump his body! Julie Taylor unleashes her life-altering cleav!), none of us would have been surprised if new viewers just didn’t get why we were so enamored with the plight of the scrappy Dillon Panthers. But in the face of unrelenting network pressure, disinterested viewers, Taylor Kitsch’s spot on Jordan Catalano impression, signs of shark jumping (Riggins is stealing drug money now? Really?), and the indefensible fact that the show is about Texas high school football, a subject nobody cares about outside of Texas, this beautifully shot and expertly acted drama about life and love in a sports-obsessed small town is getting a third chance. And I couldn’t be happier.

    It raised an interesting question for me: what would I give up to save my favorite TV show?

    Friday Night LightsIf my favorite show on television was on the brink of cancellation, what I would sacrifice to get 13 or 22 episodes more? For Friday Night Lights the answer is easy: I would give up this. Exactly this. The sting of losing the back 10 on my other 16 shows is dampened knowing that I’m getting an extra 10 (at minimum) from my favorite one.

    I’ve already seen 60+ eps of Grey’s Anatomy. I’ve laughed a little less each time at the 100+ eps of Scrubs. The Office is a weekly retread of Steven Carrell twitches. I’m pretty sure I wasn’t going to get anything new on House this year (OMG, he makes another last minute revelation! It’s actually a rare form of Fatal Hangnail Disease! Brilliant! Let’s forgive him for being a d-bag because he saved this one annoying guy from a fate worse than band-aids!). Heroes is on the decline, Lost wasn’t even going to do a full season anyway, How I Met Your Mother is plateau-ing, and though I love Gossip Girl with the intensity of a thousand burning 90210 reruns, I’m always going to have a teen soap opera to lust after. This one is particularly great, but not so mind-bottling that I would choose Blair Waldorf over Lyla Garrity.

    So in thinking about it, I really don’t mind having nothing but Idol to watch this spring. Take it all away, that’s fine, because come September, after all this strike bullshit is resolved, I’m gonna get to see Coach Taylor try to win another State Championship, and all will be right with my entertainment world.

    Just for funsies, here’s what I would give up to save some of the other shows on TV:

    • To save Private Practice, I would give up… eating Buncha Crunch at the movies (I haven’t wanted to pay four bucks for a three handfuls of brown sugar in awhile, anyway.)

    • To save Scrubs, I would give up… hating J.D. for always whining about having to hook up with insanely hot girls (poor baby, Heather Graham, Amy Smart, Keri Russell, Elizabeth Banks and Sarah Lancaster wanna bang you! It truly is a hard knock life.) Also, in honor of Turk, I will abstain from eating sweets during it’s Thursday night timeslot every week. Even if it’s jelly beans.

    • To save My Name Is Earl, I would give up… the chance to ever see the Alvin and the Chimpmunks movie. Sacrifice is hard, but I’m up to the challenge.

    • To save Pardon the Interruption, I would give up… Around the Horn. I prefer Tony Reali as Stat Boy and Jay Mariotti can go screw.

    • To save Two and a Half Men, I would give up… Two and a Half Men. (I prefer my Ma-Sheen stoned out of his mind, effing porn stars and mad dogging Denise Richards to PG-13-ing it up on CBS. Sue me.)

    • To save Boston Legal, I would give up… doing my impression of Ace Ventura doing his impression of Shatner from that episode of The Twilight Zone. And that sucks, because I used to slay people with that one. Theeeeeere’s… SOMETHINGONTHEWING! SOME… thing!

    • To save Law & Order: SVU, I would give up… every memory I have of Matthew Modine. I was never that big a fan of Gross Anatomy and Memphis Belle is only good for Billy Zane (he’s a cool dude).

    • To save 30 Rock, I would give up… The Office. Jim and Pam are together, so what more awkward Michael Scott stuff am I gonna miss? And will it be better than Werewolf Bar Mitzvah? Or “ICU81MI”? Or an impromptu rendition of “Midnight Train to Georgia”, with Grizz and Dot Com as the Pips? Or the line: “It’s after 6 o’clock Lemon. What am I, a farmer?” I think not.

    • To save Gossip Girl, I would give up… In N Out for a year. As much as I love a good Protein-style Double Double, if I don’t get my weekly fix of Leighton Meester being evil, Kelly Rutherford being awesome, the gratuitous Blake Lively in tight jeans ass shot, the less subtle than Smallville Nate and Chuck HoYay, or the sweet, sweet narrational tones of the former Veronica Mars, well, I’ll go a little nuts.

    • To save Lost, I would give up… internet porn. … just kidding! Boobs always trump Matthew Fox, as much as the Vantage Point trailer kicks ass. That’s a true story.

    • To save American Idol, I would give up… my hatred for Reese Witherspoon. Yeah, I said it! I would get right with the Cruel Intentions devilface, let her transparent bitchiness go and try to remember how much I liked her in Pleasantville and Election. I’d even give Sweet Home Alabama another chance (though you can’t make me like Josh Lucas). I’ll do whatever I can for just a few more precious moments with Simon, Paula, Randy and Ryan. Oh Seacrest, how I’ve missed your flat ironed hair, unflappable demeanor in the face of Simon’s gay jokes and obnoxious emphasis on the wrong syllable style hosting. I wouldn’t give you up for anything. THIS! Is the end of the post!

    What would YOU give up to save your favorite show?

    Bangarang!

    The new Lost: Season 4 Trailer:

    Ka-blooie, I’m STOKED!

    How pumped are you for the return of the best show on Television not named American Idol? With Heroes stuck in a crazy low sophomore slump, a sub-par How I Met Your Mother set (Can we please find a real reason to keep Robin on the show? General Idea “salute” is not enough.), Bionic Woman failing to become a hot lesbain robotics porn drama, or even at all watchable, Journeyman starting strong and fading faster than Sarah Michele Gellar’s big screen career, Scrubs daydreaming through a glaringly bad final season, Private Practice barely finding it’s legs, and even my beloved Friday Night Lights mired in melodrama (the Landry/Tyra murder cover-up is the second worst plotline of the Fall season after George & Izzie), the only thing keeping me going has been Gossip Girl. But that all changes come the new year, cause here comes the survivors of Oceanic Flight 815!!!

    Jack's beard from Lost.The Season Three finale might have been the best episode of television aired in 2007. With the reveal of not one, but TWO shocking discoveries:

    1. We were watching a flashFORWARD, not a flashBACK. Jack and Kate get off the island! Boom, FLOORED!

    2. Jack has the most righteous fake beard in the history of history. It looks like the propmaster spray-painted peet moss brown and Elmer’s glued it onto Matthew Fox’s face. It didn’t look remotely real. TomKat is realler than that beard. The Michael Jackson/Lisa Marie Presley kiss at the VMA’s was more believable than that grouping of facial pubes. Hell, the Apollo 11 “moon landing” was more convincing than the Jack Shepherd Shrub of Flashforwardness Survivor Guilt .

    Not to mention the bittersweet death of Charlie, a character I had reviled for the entire run of the show, but had my support by the end. His death was poignant, beautifully shot and brought untold amounts of awesome by letting us know that Penny has nothing to do with the rescue boat currently winging its way to Craphole Island.

    The finale redeemed what had been a season of inconsistency. The Nikki/Paolo arc was poorly managed. Nobody in the world cares about Mike and WAAAAAALT! Locke was seeing imaginary people. Hurley was driving VW vans around (seriously?). Sayid was essentially nuetered from the action. And the more I see of the Others, the less creepy they become (why was the dude from The Tick wearing eyeliner?). But with the impending “rescue” ship, the capture of Ben, Charlie’s death and Penelope looking for Desmond, Jack and Kate off the island!, and Locke trying to blow them all the hell up, this might be the greatest season of the show yet. And I for one can’t wait.

    But because it’s Lost, there are still eleventy-billion questions. Questions that may never get answered. Questions that may not even have answers because the writers never intended them to be questions at all, but still left the hint that they could be so they seem smarter than they are and that they have a plan for the show even though their timeline is screwed up from season one and they never told us what was up with the Polar Bear or the Pony so why should we believe them anyway, and did I mention I hate this show?

    Evangeline Lilly and Dominic Monaghan.So here are my Ten Burning Questions for Lost: Season 4.

    1. Not to quote Se7en or anything, but seriously, WHAT’S IN THE BOX?!!! Who is in that coffin? It was too big for someone like Ben, maybe too small for Hurley. Who becomes so important that FutureJack has to go to South Central for their poorly attended funeral.

    2. How quickly did Evangeline Lily pack up Dominic Monaghan’s stuff after finding out he got fired? Half an hour? Fifteen minutes? Did she already have him packed up by the time he got home from the set that day? Cause you knew that ship was never sailing after they finished shooting the show. He was kidding himself if he thought he could keep her after she moved back to L.A. And you know Evangeline was starting to look at the hobbit sharing her bed and think “I’m Evangeline Lilly and I’m with a hobbit? I should at least be tagging Legolas!” Him getting fired was for her like a guy needing a hail mary only to find out she inexplicably got her period a week late.

    3. Who did Kate have to go home to? Is she still tagging Sawyer? Is it a new guy we haven’t met yet? Did Sayid work some Iraqi juju and turn Kate on to the pleasures of the brown? And why didn’t Jack ever get his shot? Or did he…?

    4. Who will take the mantle from Charlie as the show’s Most Annoying Character? My money is on Hurley. His “dude” crap is wearing thin. Unlike his waistline, which inexplicably hasn’t shrunk after three months on the island. That may be the biggest mystery of the series. Survivor contestants are popping six pack abs after two weeks, Hurley is still a behemoth after three seasons! That Dharma Initiative canfood must be carb-loaded to the max.

    5. Will Jack and Claire ever realize they’re related? If they do, will she make Jack godfather to her BAY-BE?

    6. When is the Black Smoke Monster going to show up in front of Desmond, flash him his life, and drop the judgement on him (cause the guy needs some direction)? My guess for what it will be: “Tone down that accent, BRUTHA! You’re Scottish. We. Get. It.”

    7. Will Mac from It’s Always Sunny In Philadelphia be coming back for another cameo? Maybe to guard another Others torture center. Or beat up Sawyer some more. Or, you know, JUST TO GET A BASE!

    8. Will the writers ever realize that we want answers to the big questions like “How Locke got the use of his legs back” and NOT “What’s up with Jack’s tattoos?”, cause seriously, no one cares. Bai Ling never made anything better by showing up in it. Less useless tattoo crap and more Black Smoke Monster info, bitches!

    9. Did Michael and Walt survive the boat trip back to dry land (it’s not a myth!)? If so, does Mike pick Walt up from school everyday by going to the school counserlor and yelling “I WANT MY BOY BACK! WAAAAAALT!” Cause you know he would and the school would totally never let him volunteer to coach the Little League team.

    10. When do they got off the island? How far in the future were we really seeing? Who else survived? Why does Jack want to go back so badly but Kate does not? How did Jack become such a raging drug fiend? Were the survivors compensated by Oceanic Airlines? Did they all get their own reality shows? Was there a movie made of their experience, wherein Kate Beckinsale played the part of Kate and thus shattering the time/space continuum? Or is this all a dream inside the mind of batshit crazy Hurley?

    Season 4, baby! SEASON FOUR!

    Bangarang!

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